Real Estate for St. Louis and St. Charles metro area  

Home     Commercial      Buying Homes      Selling Houses     Life and Senior Planning     Links and Resources   Communities


Your Professional Realtor of Choice  -  Dwight Puntigan  -                         636-219-6242

Seller Questions
Marketing Your Home  
Market Time
Projects For Resale
Property Search  
1031 Exchange  
Trading Down  
Hire a Real Estate Agent  
Charts and Graphs  

Marketing Your Home

Selling Your Home: Where to Begin?


Pricing, Staging, and Marketing

Those are the three items that support the platform to sell property quickly and at the expected price.  Prices in some areas have fluctuated wildly since mid September.  Try this on line routine below.  After using it contact me to do a comparative market analysis on the property which can take into account current conditions which software may miss.

Just enter your address and click on SEARCH.


First Impressions
Remember what first attracted you to your house when you bought it? What excited you about it most? When deciding how best to present your home for sale, it is helpful to try to get back into that buyer’s frame of mind.

A spruced-up house makes a great first impression on potential buyers. An attractive property grabs their attention and makes them excited about finding a house that looks and feels well cared for. Because buyers believe they’ll encounter fewer problems if they buy it, your house becomes more appealing and stands out from the competition. So if you prepare your home correctly, you’ll save time selling it when it’s on the market.

A good first impression makes an impact on a number of levels. It’s not just the way your house looks to potential buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it would be to live there.

With simple improvements throughout your house, you can grab the attention of potential buyers and help them see why your house is right for them.

Plan Ahead

Create a plan to enhance your property. Keep a notebook, and as you stroll through your home and yard, make a list of what needs to be done. Consider what your property looks like to people driving by or walking through your door. What will they like or dislike? What needs fixing, painting, cleaning? What can you improve? Whether you paint your house or fix up the yard, your efforts don’t need to be costly; even inexpensive improvements and minor repairs go far towards attracting serious buyers. But remember, those seemingly insignificant problems you’ve learned to live with can actually discourage potential buyers.


Here are some ideas for increasing your home’s appeal in order to sell it quickly at the best price:


Clean Everything

Buyers expect a spotless house, inside and out, so clean everything, especially your windows and window sills. Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms. Wash scuff marks from doors and entryways, clean light fixtures and the fireplace. Don’t forget the laundry room. And put away your clothes.

Cut the Clutter

People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house, not your furniture, so help them picture themselves and their possessions in your home by making your rooms feel large, light, neutral, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles, and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider renting a storage unit to eliminate clutter in your garage and attic.

It’s hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing away your clutter also gets you started packing for your next move. Make your garage and basement as tidy as the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest that you take good care of your house. Don’t let anything detract from making your best first impression.


They’re an important consideration to many buyers. By storing clothing you won’t use soon, you’ll make closets look more spacious.


A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger, choose light, neutral colors that will appeal to the most people possible, such as beige or white.


Check its condition. If it’s worn, consider replacing it. It’s an easy and affordable way to help sell your home faster. Again, light, neutral colors, such as beige, are best. If you don’t replace it, you can suggest to potential buyers that they could select new carpet and you’ll reduce your price; buyers like to hear they’re getting a deal. At the very least, have your carpet cleaned.

Repairs and Renovations

It’s best to avoid making major renovations just to sell the house since you’re unlikely to recoup those costs in your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, damaged gutters, loose doorknobs, and broken windows. Make sure repairs are well done; buyers won’t take you seriously if your home improvement efforts look messy, shoddy, or amateurish.

Leaks and Moisture

Water stains on ceilings or in the basement alert buyers to potential problems. Don’t try to cosmetically cover up stains caused by leaks. If you’ve fixed the water problem, repair the damage and disclose in writing to the buyer what repairs were made.


Curb Appeal

The "Wow" factor — that first visual, high-impact impression your home makes on potential buyers — can turn a looker into a buyer. To determine your property’s curb appeal, drive through your neighborhood and note other properties; then approach your own house as if you were a potential buyer. How does it look? Does it "wow" you? Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting gutters. Little things convey that you’ve cared for your home, and this is your opportunity to sell that important message to buyers who are shopping from the street, simply cruising neighborhoods looking for houses for sale. To get them through your door, do what you can to make your property look like someone’s dream home.


If it’s peeling or blistering and you can’t remember the last time you painted it, your house needs some attention. That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house faster, and whether you do it yourself or hire someone, you’ll also increase your home’s value.

In the Yard

Grab people’s attention by enhancing your yard and landscaping. If your house looks inviting and well-maintained from the street, people will imagine that it’s attractive on the inside, too.


  • Prune bushes and hedges; trim trees.
  • Keep your lawn looking healthy and green by mowing it often, fertilizing it, and keeping it edged and trimmed.
  • Clean up and dispose of pet mess.
  • Weed your gardens; add fertilizer and mulch and plant colorful flowers.
  • In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit.
  • Stack firewood, clean out birdbaths, repair and paint fences.

The Front Door

An attractive entry catches a buyer’s eye and says, "Welcome," so highlight this area of your house with decorative touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry, clean and paint your front door, or replace it with a new one for a few hundred dollars. Don’t forget to fix and polish doorknobs, repair torn screens, and then put out that new welcome mat.


Cleaning and Maintenance Checklist:

  • Windows, sills, and screens
  • Walls and floor
  • Tile
  • Ceilings
  • Cupboards and drawers
  • Kitchen
  • Bathrooms
  • Light fixtures
  • Ceiling fans
  • Carpet and rugs
  • Mirrors
  • Garage
  • Attic
  • Basement
  • Laundry room
  • Yard
  • Gutters
  • Replace furnace filter
  • Dust furniture, TV and computer screens
  • Closets
  • Remove clutter
  • Pack personal items


  • Leaky faucets and plumbing
  • Torn screens
  • Slow drains
  • Gutters
  • Loose doorknobs
  • Deck boards
  • Broken windows
  • Electrical fixtures
  • Water stain damage
  • Broken appliances
  • Damaged walls and ceilings
  • Worn carpet and rugs
  • Damaged sidewalks and steps


  • Stain or paint deck
  • Store tools
  • Roll up garden hose
  • Paint or stain exterior
  • Prune bushes and hedges
  • Trim trees
  • Mow lawn, fertilize, edge, and trim
  • Weed gardens, plant flowers
  • Shovel driveways, de-ice
  • Stack firewood
  • Clean out birdbaths
  • Caulk windows and doors
  • Repair and paint fences
  • Seal asphalt driveway
  • Make sure doors close properly
  • Enhance entryway
  • Replace welcome mat


These elements are no secret – selling anything is about presenting it as favorably as possible, and a home is no exception.  With the right RealtorŪ and the right presentation, you may find that selling your home is a painless, quick, profitable process!

Most home owners would agree that they would like to get the highest price possible for their home.  So how are they going to get the highest possible price?  Lease option or lease purchase is how.  The price of the purchase or the price at option time is the price that the seller hopes the house would bring at that time.  Price would take into account appreciation.  Do buyers go for these overpriced houses?  Yes, they certainly do.  Even if it is only a couple hundred dollars each month, it still allows for the monthly rent payment to build equity.  This equity is applied toward the down payment at option time or purchase.  If the buyer decides he does not want the house he looses the option money.  In either case if the buyer backs out he is not stuck with a house that he does not want.  The seller then can do it all over again.  The seller profits from the cash flow, appreciation, and his tax deductions for mortgage and property tax.  In the proper situation this is transaction is a win for both parties.


Another way to market your home and get the most return is to be the bank.  Providing financing allows the seller to broaden his market beyond the cash buyer to those who maybe do not have money to put down, or have not completed their credit repair.  This can take place in the form of seller financing, a second mortgage, or a cash carry back coordinated with the lender.  Seller financing usually sets a higher price on the house to account for selling the note at a discount to one of the many companies that buy them.  Interest is generally on the high end, but overall terms are set up so that a targeted group that would not otherwise be able to own will have a home.  Worst case is the seller takes a loss on his tax return.  Check with your accountant to verify whether it would work for your situation.


The typical seller really needs cash at closing and no leftovers as they move on in life.  Who are these cash buyers, where will they come from, and why would they want to buy here?  When I first bought my house we were a young subdivision, we aged, had a lot of transients, and now a swing back to young families.  Subdivision behind this is middle aged professionals, and on the other side and older group in an older area.  However, regardless of whether I am trying to market to an apartment complex or an office complex there are basically two things that sell.  General advertising calls it greed and emotion.  As a Realtor the first is price.  Everybody is always looking for a bargain.  Secondly, most homes statistically are sold by Realtors.  How do you get the most Realtor traffic through the house?  You bribe them.  Donuts used to work on agents in the office, but you want them to take their buyers.  Money is the secret.  A bonus has worked for many, but all allowances come out of the bonus first so it may not amount to much.   Higher commission will work.  Now for marketing which is how the seller gets the highest net on the sale.   Knowing the neighborhood, and buyer requirements for the most likely group will set the price as much as comparables will.  The seller and I will discuss net at closing with respect to costs of staging, comparables, demographics targeting, and bribing Realtors. If the seller really needs a dollar out of the sale, I will not arbitrarily make him take a quarter.


The great majority of people are shopping on the internet.  Thus, marketing really must have a strong internet presence.   Every real estate office has a web site that shows their listings. All listings are on the MLS. All MLS listings are forwarded to  Most real estate offices have a newspaper add to some extent if you look on the right day in the right section, or neighborhood.  Open houses have to be scheduled almost a week ahead to appear in all locations. Many Realtors have a web site. I have six and the listing would appear on two of them.  What is more important is the point 2 web site is a network that shares listings among agents across about 300 more sites. Check the Listings Tab at to see the format that your listing would appear on over 300 more web sites.



    Manta Logo  StumbleUpon Logo 

Hotfrog US online business directory   Dwight Puntigan on Zillow  


Logo by MerchantCircle Product Team Mountain View 94040

Increase your website traffic with